Laurie-Jane Taylor is the City Centre Manager for Oxford City Council. She works with businesses and other stakeholders to sustain local economic growth and development.
The Council invited Activate Learning students to participate in an employer-led project to develop tourism plans, as well as identify solutions to real-world business problems.
Students working in teams of three were asked to design a new city centre visitor experience that met the needs of the local population, but which also had a focus on the millennial tourist demographic.
Laurie-Jane explains the reasons behind the sponsoring the prize: “On a personal level, I buy into your Learning Philosophy approach as I think that would have suited me in my education. Providing real-life opportunities is very important.”
“It’s great from our (the council’s) perspective as these are potential future employees. We get to share with students some aspects of the business world and give them an understanding of the local environment and the challenges around managing public spaces like the city centre.”
“It’s wonderful to see people in business engage with students, the future workforce.”